I want the BBC to be a mass market public service broadcaster still funded by the licence fee... and the licence fee is more durable than many people in the commercial sector believe.
You can't create a mass market if you don't have a common standard.
I always encourage my young clients just starting to create a home, to buy at least one piece of investment furniture, or accessory, or piece of art each year rather than following a trend that will come along, be copied cheaply for the mass market and then be gone.
Advertising in the past has been predicated on a mass market and a captive audience.
Once the Third World has become a mass market for the goods, products, and processes which are designed by the rich for themselves, the discrepancy between demand for these Western artifacts and the supply will increase indefinitely.
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.
I still run into people who loved Wave - who thought it was the best ever and can't believe that Google canceled it. And whenever that happens, it's like I'm looking at a mirror-image of myself: someone who is similar to myself in skill, experience, and profession. And that's just not a mass market.
I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
It's much easier to create a high-end bag than a mass market bag that everyone can afford.
